“Can SEO help your brand? Umm… yeah.
You mean SEO & brand marketing overlap? That’s bonkers!” – Mordy Oberstein.
Some people believe “SEO Content” has to read and feel different from everything else, and that’s just silly.
Think about it… If SEO gets them there, what’s going to keep them?
Mordy Oberstein, the head of branded SEO at Wix believes Search is a perfect opportunity to show your brand’s personality. This tweet is essentially one of the main reasons he was asked onto the show:
“Too often, marketers are looking at hard KPIs like number of followers gained, likes, reposts, reach, traffic, clicks, etc.
Narrative is what fundamentally is behind peak success in the “hard metrics.”
I could not agree with this more.
Introducing The Vault
Introducing “The Vault” – a repository of articles edited by some of the best content marketers in the industry.
See how content leaders from companies like Shopify, Postmark, Animalz, and more do their thing in-the-draft.
