Be more efficient. Create content that prints money.
Brands can’t compete on features alone.
It’s the stories that evoke a response that differentiate brands and win revenue.
This is the result of meticulous research, creative development, budgeting, planning, talent, analytics, and processes that simplify collaboration.
Failing to focus on each of these areas is what holds organizations back from creating profit-generating content marketing programs.
Here’s what people have said about our founder’s work:
“Tommy is the ultimate content marketer. He’s always up on the latest, knows how to use every tool and program, and has curated an extensive network of freelancers, marketers and partners to call on for any project or challenge. He understands how to get the best ROI for content marketing dollars, how to optimize content for maximum SEO results, and has managed large teams and even larger budgets.”
— Mackenzie Pedroza | Sr. Marketing Manager, QuickBooks
Content and competitive audits
We look at at your top 3 competitors, and:
- Find their exploitable weaknesses in search
- Identify where to avoid head-to-head competition
- Evaluate their product’s strengths and weaknesses
- Decide what about their messaging does and does not work
From here, we provide a plan of attack.
We ask why a person is searching for this particular phrase? What do we anticipate they’ll do afterward? How can we drive them deeper into the website?
Our goal is to help you engineer experiences that are undeniably better than every other search result available.
I’ve never been subject to anything more tactical nor action packed than what you and your team just delivered ❤️ Pumped for this.
— Jonathan Dane, Founder | KlientBoost
Additionally, we use machine learning to understand what makes your content work and where you’re wasting your money.
Workflow and operations
We make your content operation as precise as a Formula 1 pit crew.
Imagine blog, design, social media, and email working in perfect synchronicity to produce high-performing, multi-format content like clockwork.
To build the optimal content operation we’ll:
- Interview all stakeholders to find the ideal workflow.
- Learn what’s already working and what isn’t
- Identify the tools that will make your teams more efficient.
- Build prototypes to bring everyone together.
- Automate redundant tasks.
- Assist in change management and train your staff.
This is how we’ve saved hundreds of human resource hours and scaled content from 10 authors to 40+ contributors, publishing and distributing 800+ articles across 16 markets to generate 8-figure traffic in less than 18 months.
Tommy is one of the most creative and enthusiastic individuals I’ve met in my professional career. His passion is contagious and inspires the people he works with to strive for better. Tommy believes in quality marketing content and can identify blossoming trends and bring his writers’ material to the next level.
— Tia Fomenoff | People and Culture, Thinkific
Creative development
Whether it’s podcasting, video, or design, by collaborating with our extensive network of award-winning agency partners, we can help you craft stories that differentiate you from the channels where your audience is already engaging.
Creative development includes:
- Audience research and go-to market strategies for each platform
- Connecting with top-tier talent for asset creation
- Goal setting, measurement, and reporting
In addition, we handle the budgets, payment terms, and coordination with relevant parties.
We can teach you how to do it all.
Because of our experience working in-house within agencies, high-growth startups, and enterprises, we know first hand what it takes to develop revenue generating content.
We can train your team to build scalable systems, perform actionable market research, and create durable content strategies that can’t be emulated.